How To Pick The Best Keywords For Getting On Google’s First Page.

If you don’t know this then your entire foundation will crumble…

….before you even start building your website.

Picking your keywords are the most crucial part of getting on the first page. In fact, most people who do not get on the first page of Google didn’t because of poor keyword choices.

What is a keyword?

Your keywords are the words and phrases in your web content that make it possible for people to find your site via Google, Bing, etc.

There are have 2 categories of keywords- primary and secondary.

Your primary keyword is the main focus of your page, and this is the keyword you want to appear of the first page of Google for.
Whilst, your secondary keywords are supporting keywords.

How do we pick the best keywords for getting on Google’s first page?

Learn to love winners!

This video below will go through step-by-step over-the-shoulder how to pic the best keywords for your niche.

We can confidently say once you’ve followed what shown in the video above, you’ll have a strong foundation for getting on Google’s first page.

Why buyers intent keywords? Why not just target the short keyword?

To many on the outside of SEO, it’s seem more logical to target the shorter keyword, because it gets more searches , right?

But, let’s thing about it for a second, who do you think is more likely to buy from these two searches:

Person A who searches ‘bankruptcy’
Person B who searches” cost to file bankruptcy”

Of course, it’s going to be the person who searches ” cost to file bankruptcy” because that search has more intent. Person B already knows they have to file bankruptcy, and is now looking how much it’ll cost to get a lawyer,

Makes sense?

So, yes you have less searches, but there is more intent to buy- because person B, is further down the customer buying cycle than person A.

At this point you should know exactly how to pick the best keywords for getting on Google’s first page. And you have a clear understanding on what buyers intent keywords are, and why it’s best to use them.

-Rock on!